Press Release 08/20/2020


Idaho Falls Moms Blog is now East Idaho Moms!

New name reflects our mission to connect moms on and offline beyond Idaho Falls

August 20, 2020

Idaho Falls, Idaho: The East Idaho moms who work daily to inform, connect and serve the parents of Idaho Falls and beyond are thrilled to announce our new name – East Idaho Moms! Serving this community since 2018, Idaho Falls Moms Blog is the leading resource for parents and connection point for local businesses to reach families. Changing our name to East Idaho Moms better reflects our mission to connect moms on and offline beyond just the Idaho Falls area!

The online content created by the contributor team at East Idaho Moms provides unique, honest and positive perspectives on motherhood in our community. However, our influence reaches far beyond our website. We have a Facebook community, a book club, playdates, moms night out events, and so much more! East Idaho Moms is a great explanation of who we are – a collective of moms in our fantastic area.

“This new name and look is a great celebration of who we have become,” said GiGi Ropp, Owner. “While the writers and the content are the beating heart of what we do, our content connects moms beyond our website. Our look has changed, but our core purpose has not. We are excited to continue providing fresh content, local resources, and community, now as East Idaho Moms.”

Head over to to check out new look, unique content, fresh featured resources, and the myriad of information we offer to parents in our community.

East Idaho Moms is part of a City Mom Collective, formerly City Moms Blog Network – a national organization which serves millions of moms in nearly 100 cities, across 36 states. Learn more about our parent company at

East Idaho Moms will connect East Idaho moms to information and

parenting perspectives unique to our area, provide an honest voice to our community,

and support women in all stages of motherhood in order to help bring “the village” back to motherhood.

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GiGi is an empowerer of women and obsessed with reading. She has five perfect little snack-obsessed kiddos. They are a busy blended family and the kids run wild 50% of the time and have strict rules the other 50% because – balance. She has lived in East Idaho since 2011 and enjoys taking her kids to the park, the pool, the zoo, or playing Pokemon GO on the Greenbelt! GiGi loves to travel and experience different cultures and enjoys getting to know new people and hearing their stories. She needs to sleep 8 hours nightly and has to have alone time to recharge. It's important to know she’s addicted to the plant juice (essential oils), crystals, green tea, plants, and online shopping with fast shipping.